2022 Smart Heart Taiwan – Docuseries
Taiwan’s first SDGs x science x dialogue docuseries
Featured across five mainstream media platforms
24-city national screening tour
Challenge
In an era defined by transformative digital waves, the key question is:
How can we stay ahead of the curve and proactively shape the blueprint for a smarter future?
Strategy
We introduced the concept of “two-way science communication”, launching a popular science documentary series framed around big, open-ended questions.
Rather than delivering answers, the series encouraged audiences to hypothesize, reflect, discuss, and be inspired — guiding them from basic science understanding to deeper inquiry, and expanding their imagination of what the future could be.
To maximize reach, we executed a comprehensive promotional strategy, combining:
Online campaigns and interactive writing challenges
Offline campus and community screenings
Media placements and
Streaming and TV broadcasts
— ensuring multi-channel exposure and broad audience engagement.
Results
The project sparked public imagination and expanded awareness of what a smart future could look like, opening the door to new perspectives on everyday innovation.
